An added layer of complexity was the seemingly endless amount of product-configuration possibilities: a total of 400 different combinations.
The challenges for the webshop was to create a logical product overview, that allows consumers to mix and max, without overwhelming them. Pretty sure we nailed it!
We opted for 3D renderings versus traditional photography as it is easier to add, adapt and reuse images on you website. You can even show your customer a preview of your new product before production.
A compelling story is closely tied to working with movement, so we decided to create an epic brandmovie. From the streets of Antwerp to the mountains of Morocco, we went all out to create the most cinematic brandmovie. It contains powerful characters, beautiful scenery all the while ensuring a strong product focus.