• Art-direction
  • Brand experience
  • Branding
  • Creative direction
  • Mobile first
  • Mollie
  • Photography
  • Product photography
  • Storytelling
  • UI design
  • UX design
  • Video
  • Video Production
  • Web Design
  • Web Development
Visit Case


Launching a new ready-to-drink brand on the market with a high-tech e-commerce platform with a strong focus on SEO, conversion rates, A/B testing, marketing automation and content marketing.

Art-directionBrand experienceBrandingCreative directionMobile firstMolliePhotographyProduct photographyStorytellingUI designUX designVideoVideo ProductionWeb DesignWeb Development

The client had the concept, we took care of the rest. It started with a strategic deep-dive into the market, the competition and the needs of the consumer. After we identified the niche, it was time to create the brandworld.

Creating the brand architecture

Step two was to create the brand architecture that clearly identified the link between the masterbrand Tamashi and the brand extension Goodmorning. Our team created a unique logo and comprehensive brandbook for both brands.

The brandbook was translated into an eye catching packaging for the brand extension Goodmorning. Working from the consumer perspective, we designed package that depicts a clear distinction between the available flavors.

With Goodmorning you always have a healthy and ready-to-drink breakfast on hand for those busy days when breakfast is simply not an option.

Narrating the brand story

Step three was to implement strong storytelling. With powerful photography and a snappy video we answered the key questions “Why drink Goodmorning?”.

Translating the brandworld into the digital spheres

The final step was to build an online platform where consumers could find all relevant information about the brand and purchase their favorite ready-to-go drink. This online webshop is packed with new technology to make sure all steps in the proces are 100% automated.

The webshop is connected to a remote warehouse (pick, pack, send) to guarantee next day delivery, uptime and even an automated system to manage goods return to sender.

To ensure the website would score high in the google rankings it was filled with strong copywriting - adhering to SEO principles and written in a way that even the most ardent critic gets convinced to drink Goodmorning.

Key features

  • Automatic invoicing
  • Invoice number management
  • Track & trace, invoice and confirmation in one email
  • Exact online connection
  • A/B checkout
  • React.js webshop
  • 3 languages sales automation
  • 2nd change payment
  • Multiple VAT calculations
  • B2B sales module
  • abandoned cart
  • Chat support

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Talk to a digital expert

Robi Struyf
Digital Strategist