Step two was to create the brand architecture that clearly identified the link between the masterbrand Tamashi and the brand extension Goodmorning. Our team created a unique logo and comprehensive brandbook for both brands.
The brandbook was translated into an eye catching packaging for the brand extension Goodmorning. Working from the consumer perspective, we designed package that depicts a clear distinction between the available flavors.
Step three was to implement strong storytelling. With powerful photography and a snappy video we answered the key questions “Why drink Goodmorning?”.
The final step was to build an online platform where consumers could find all relevant information about the brand and purchase their favorite ready-to-go drink. This online webshop is packed with new technology to make sure all steps in the proces are 100% automated.
The webshop is connected to a remote warehouse (pick, pack, send) to guarantee next day delivery, uptime and even an automated system to manage goods return to sender.
To ensure the website would score high in the google rankings it was filled with strong copywriting - adhering to SEO principles and written in a way that even the most ardent critic gets convinced to drink Goodmorning.