First we like to understand the needs and priorities of the people who are at the core of your digital revolution including your customers, stakeholders, employees and executives. Research is time-consuming, but it’s nothing compared to the cost of a project that failed due to lack of diligence.
Defining your dresscode.
To increase customer awareness we will help you developing brand recognition. This step also includes moodboards, brand positioning statement, logo designs and brand guides.
Creating a brand for your company takes time and careful planning. Your company could be the next icon for your particular product or service.
Tone of voice
What does that mean? It means that we never use templates. All of our design solutions begin with brand research and all of our design is catered to enhance and work with the brand at hand. It means we are always exploring the new, never repeating our steps, always innovating user interactions, conversion flows and creative storytelling.
In our experience it's hard for a customer to give feedback on a static wireframe, or a Photoshop design because it's difficult to see how it'll work or behave. Therefor we prefer to work with prototypes because it makes it easier for the customer to understand the interaction.
The faster our customer has seen the interaction flow, design and navigation, the better the process will be. Prototyping is communication — nothing more, nothing less.
Once alle designs are approved, we begin coding and developing. We are always in the loop and make sure to use cutting edge technology. We deploy privately so that you can fully test, explore and give us your feedback for us to make the final tweaks. Every custom web development project is unique. We want to get to know your brand, understand your needs, and determine an appropriate timeline and project plan tailored to your business.
Web & mobile applications
Increasing the right type of traffic.
A new website is a step forward for any business, however, it can often be a leap backwards if it results in poor sales. We focus on content creation, link building, keyword optimization, paid media, on-site and off-site SEO, as well as PPC campaigns to build overall brand recognition and increase conversions
A big part of having an attractive brand these days also means having high-quality, beautiful product photography. But we're not just talking about aesthetics. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all.
Gafas started with the vision of marrying strong digital marketing techniques with solid video & photo productions. We base our video production on a holistic strategy which looks at every element of how the content will blend in to websites, applications and commercials.
When trying to build your online brand identity, your offline marketing and design efforts need to be consistent with your digital strategy. We provide graphic design and print design solutions to enhance your brand’s visibility in the real world. We help your brand stay consistent from handing over your business cards to your brochures.