First we like to understand the needs and priorities of the people who are at the core of your digital revolution including your customers, stakeholders, employees and executives. Research is time-consuming, but it’s nothing compared to the cost of a project that failed due to lack of diligence.
What's in a name? Basically, it means that we never use templates. All of our design solutions start with thorough brand research, our design are designed to fit with the brand and even enhance it. You can count on us to always explore new innovative approaches, never repeating our steps, constantly innovating user interactions, conversion flows and creative storytelling.
In our experience it's hard for a customer to give feedback on a static wireframe, or a Photoshop design because it's difficult to conceptualize how it will work or behave. Therefore we prefer to work with prototypes, it makes it easier for the customer to understand the various possible interaction.
The faster our customer sees the interaction flow, design and navigation, the better the process will be. Prototyping is communication — nothing more, nothing less.
Once all designs are approved, we begin coding and developing using cutting edge technology. We deploy privately to allow you to fully test and explore the functionalities, and give us your feedback for us to make the final tweaks. Every web development project is custom and unique. Our objective is to get to know your brand, understand your needs, and determine an appropriate timeline & project plan tailored to your business.
Web & Mobile Applications
Increasing the right type of traffic.
A new website is a step forward for any business, however, if done wrong it can be a big leap backwards resulting in poor sales. We focus on content creation, link building, keyword optimization, paid media, on-site and off-site SEO, as well as PPC campaigns to build overall brand recognition and increase conversions
To increase customer awareness we will help you developing brand recognition. This step includes: moodboards, brand positioning statement, logo designs and brand guides. Creating a brand for your company takes time and careful planning. Your company could be the next icon for your particular product or service.
Tone of voice
A big part of having an attractive brand these days is to ensure you have high-quality, beautiful product photography. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. Our art-director has more than 15 years of experience in photo productions. We will put that experience behind your brand.
When trying to build your brand identity, it is crucial that your your offline marketing and design efforts are consistent with your digital strategy. We provide graphic design and print design solutions to enhance your brand’s visibility in the real world. We help your brand stay consistent both online and offline.
Flyers and brochures
Gafas started with the vision of merging strong digital marketing techniques with solid video & photo productions. We base our video production on a holistic strategic approach, keeping in mind every litte detail of how the content will appear on websites, applications and commercials.