Lewis & Melly is a young, Belgian fashion brand created by brother and sister (Louis and Melanie). They launched in 2015 by publishing their first collection on Instagram. The brand became very popular in a short period of time. We met shortly after and decided to work together to polish their story. Working closely with them we took care of their brand strategy and visual identity by translating their story in a strong logo, a responsive website, consistent lookbook photography and soon also a vibrant webshop.